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About Jal4All
Water in public places should be free again.
Somewhere along the way, safe drinking water in public places became something you buy. Jal4All exists to make it free at the point of need, paid for by the organisations that benefit from being there.
Why we started
Walk into a bus stand, a temple queue or a hospital waiting area on a hot afternoon and look for free drinking water. Sometimes there is a tap or a matka. Often there is a shop selling bottles, and people who cannot or will not pay go without.
We think water there belongs with roads, street lights and benches: things a public place simply provides. Not as charity, and not as a favour.
How we pay for it
Free water still costs money: sealed, safe water has to be packed, stored, carried and handed out by people, and water points need sources, pumps and upkeep. Jal4All asks the people who benefit to pay.
Brands already spend to be seen in these places. With Jal4All they put that spend into free water with their name on it, and get counted, photographed proof of every drive. Companies with CSR budgets fund the lasting part: water points, wells, pumps, storage and the revival of ponds and tanks. The two are kept separate, always.
What we will not do
We will not sell water at a Jal4All point. We will not publish numbers we cannot show. We will not name a partner who has not agreed to be named. And we will not call marketing CSR.
Principles
Four rules we do not bend
Water stays free
The public never pays. Sponsors and partners fund the water; it is never sold at a Jal4All point.
Sealed and safe
Only sealed packaged drinking water, packed by licensed manufacturers, handed out well within its best-before date.
Counted, not estimated
We report cartons handed out, places and dates, with photos. No "people reached" guesses, no rounding up.
Brands with dignity
The water is the hero. Branding is clear and generous, never a hard sell at someone's moment of thirst.
Where we are going
City by city, then country by country
We are starting from Nashik. The same model works anywhere there is heat, crowds and brands that want to be seen doing something useful.
- Starting now
India
Based in Nashik. Drives and CSR projects anywhere partners want them.
- Next
Dubai, UAE
Sponsored free water for one of the hottest cities in the world. Brands and organisers can register interest now.
- Later
Growth markets
Cities such as Jakarta and Lagos, where local brands are growing fast and free water in public places is scarce.
Build it with us
Brands, CSR teams, organisers, venues and volunteers: there is a place for you in this.