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Notes on free drinking water as public infrastructure, sponsored water as a brand medium, and running CSR water projects in India.
Ideas · 2 min
Free drinking water is public infrastructure
Roads, street lights and public toilets are things a city simply provides. Safe drinking water in public places has slipped out of that list. Here is why it belongs back in, and how Jal4All works on it.
ReadFor brands · 2 min
A hoarding gets a glance. Water gets held.
What a brand actually gets when it puts its name on free drinking water instead of another hoarding, and how to judge whether it worked.
ReadCSR · 2 min
CSR for drinking water in India: what the rules allow
Safe drinking water is named in Schedule VII of the Companies Act. A plain-language guide to what counts, how projects are implemented, and where sponsorship stops being CSR.
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