Home Sponsored water

For brands · Sponsored water

Your brand, in every hand that needed water.

Put your brand on free drinking water cartons, handed out where your customers are. You choose the places and dates. We pack, hand out, count and photograph every drive, and you watch it happen on your own campaign page.

Plan a drive See how it works

Why it works

Outdoor media that people thank you for

Brands across India spend on hoardings, radio and outdoor ads to be seen. A Jal4All campaign puts the same budget into the one thing everyone needs, and gives you proof of every carton.

Hoarding at a signalJal4All carton

AttentionA glance from a moving vehicleHeld in the hand while someone drinks

MomentSeen while waiting, often ignoredArrives when someone is thirsty, and is remembered

Who sees itWhoever happens to passPeople at the places and on the days you pick

ProofEstimated trafficCartons counted, photographed and reported by place

AfterGone when the lights changeCarried, seen by others, and the QR code still works

FeelingAdvertisingA brand that gave water when it was needed

The carton

Three sides for your brand. One for the water.

Side 1 · Yours
Your brand, front and centre
Your logo and line on the face people see first, the moment the water is put in their hand.
Side 2 · Yours
Your message
A product story, a store near them or a cause you stand for, in English and the local language.
Side 3 · Yours
Your offer, one scan away
A QR code to your offer, page or app. Every scan goes through a Jal4All link, so you see it counted.
Side 4 · Ours
Free drinking water
The Jal4All mark, "not for sale", and the packer and batch details printed on every pack of drinking water.

Illustrative carton. Your brand replaces the sample design.

Water formats

Every way water can carry your brand

Cartons are our flagship. For events and fixed points we deploy the format that fits the place.

Flagship

Bottled water

Branded bottles where a venue or an event needs them.

Water pouches

Compact packs for marathons, yatras and dense crowds.

Dispensers and refill points

Branded dispensers and refill stations for campuses, offices, hospitals and institutions.

Water kiosks and free vending

Fixed points in busy places, wrapped in your brand. The sponsor pays; the public gets water free.

Mobile refill points

Deployable stations for events, festivals, pilgrimages and relief.

Campaign sizes

From one morning to a whole season

Every plan is built around your places, dates and goal. Tell us roughly what you have in mind and we will propose the right size.

One-day drive

One place, one day. A station, a temple festival, a market. The quickest way to see Jal4All work for your brand.

Event partner

The official water at a marathon, concert, expo or college fest, with your brand on every carton at the event.

Season

Summer heat, festival months or the Kumbh season: repeated drives at the places that matter that season.

City programme

Fixed points in a city on fixed days, week after week. Your brand becomes the free water people expect to find.

What you get

Proof, not promises

Each campaign gets a private page that fills up while the drive is on. Share it with your team, your agency or your board.

A private campaign page that updates as the drive happens
Photos and short videos from every place
Cartons handed out, by place and date
QR scan counts from the carton
A closing report you can share inside your company

Where

Pick the crowd you want to meet

Railway stations and bus stands

Commuters and travellers, morning to night, with long waits and little free water.

Temples, yatras and melas

Pilgrim queues in the heat, festival days and the Kumbh season at Nashik and Trimbakeshwar.

Marathons and sports events

Runners, riders and crowds who need water at the start, along the route and at the finish.

Concerts, festivals and expos

Large, young audiences in one place for hours, phones out and photos shared.

Hospital OPD queues

Patients and families waiting for hours. Water here is remembered.

Markets and city centres

Shoppers, traders and delivery riders in the busiest parts of town.

Colleges and campuses

Students at fests, exams and admissions season. The next generation of customers.

Heatwave relief points

Free water on the hottest days, where people work and travel outdoors.

Who sponsors

Brands that want to be useful where they are seen

Sponsored water suits any brand whose customers are out in the city. A few that fit naturally:

Banks, insurers and fintech
Healthcare and hospitals
Education and coaching
Real estate and builders
Retail, malls and consumer brands
Telecom and internet
Automobile dealers
Local and regional businesses

Marketing, said plainly

Sponsored water promotes your brand, so it is a marketing activity and is billed as one. It is not CSR: India's CSR rules exclude sponsorship done for marketing benefit. If you want to fund water as CSR, that is a separate track with no brand promotion on the water.

Questions

Before you sponsor

Is this advertising or CSR?

Brand sponsorship is advertising: you get visibility, and it is billed as a marketing service. If you want a CSR programme, that is a separate track with no brand promotion on the water. See our CSR page.

Can we choose where the water is handed out?

Yes. You choose the city, the kind of place and the dates. We suggest specific spots, arrange permission with the venue or organiser, and confirm the plan with you before the drive.

What can we print on the carton?

Your logo, a line, a message or offer on the back, and a QR code. We check the artwork with you before anything is printed.

How do we know the water was actually handed out?

Every drive is logged with the place, date and cartons, with photos and short videos, on a private campaign page. QR scans are counted too.

Is the water safe?

We hand out only sealed packaged drinking water, packed by licensed manufacturers, with the batch and best-before details printed on every pack.

How much does it cost?

It depends on the number of cartons, the places and the design. Tell us what you have in mind and we will send a proposal.

Start

Plan your first drive

Tell us your city, your crowd and your dates. We will come back within two working days with places, a carton plan and a proposal.

Brand or agency in Dubai? Write to us too. Dubai is our next city.

Sponsor water

Tell us about your brand and your crowd

We reply within two working days. Fields marked optional can be left blank.

Name

Work email

Company or organisation optional

Your role optional

Mobile optional

City or place optional

When optional

Rough size optional

What would you like to do?

or write to [email protected]