Jal4All

Free drinking water · Starting in India

Free drinking water is public infrastructure.

Jal4All puts free, sealed drinking water in people's hands where they need it: stations, temples, markets, hospitals, marathons and festivals. Brands pay for it and are remembered for it. CSR partners fund the wells, pumps and water points that keep it flowing.

Sponsor water Plan a CSR project
  • Free for the public, always
  • Sealed, licensed water
  • Every carton counted
Jal4All free drinking water cartons in two formats, a bottle-shaped carton with a screw cap and a gable-top carton with a cap, carrying sample sponsor brands

Illustrative cartons · drag or scroll to turn

For brands

Sponsored water

Your brand on free water cartons, handed out where your customers are: stations, temples, markets, marathons and festivals. Counted, photographed and reported.

  • Your logo, message and QR code on every carton
  • Places and dates you choose
  • A private campaign page with photos and counts
Sponsor water

For CSR

CSR water projects

The Jal4All Foundation executes CSR water projects for companies: wells, pumps, storage, pond revival and drinking water points, from the first site visit to the utilisation certificate.

  • Fits Schedule VII: safe drinking water and water conservation
  • Executed and managed end to end by our own team
  • Utilisation certificate and completion report for every project
Plan a CSR project

The carton

Three sides for your brand. One for the water.

  1. Side 1 · Yours

    Your brand, front and centre

    Your logo and line on the face people see first, the moment the water is put in their hand.

  2. Side 2 · Yours

    Your message

    A product story, a store near them or a cause you stand for, in English and the local language.

  3. Side 3 · Yours

    Your offer, one scan away

    A QR code to your offer, page or app. Every scan goes through a Jal4All link, so you see it counted.

  4. Side 4 · Ours

    Free drinking water

    The Jal4All mark, "not for sale", and the packer and batch details printed on every pack of drinking water.

A Jal4All water carton with a sponsor's brand on three sides and free drinking water details on the fourth

Illustrative carton. Your brand replaces the sample design.

The idea

A hoarding gets a glance. Water gets held.

Brands already pay to be seen in the places where people go thirsty. Jal4All turns that spend into something people need, and remember.

How sponsored water works
Hoarding at a signalJal4All carton
AttentionA glance from a moving vehicleHeld in the hand while someone drinks
MomentSeen while waiting, often ignoredArrives when someone is thirsty, and is remembered
Who sees itWhoever happens to passPeople at the places and on the days you pick
ProofEstimated trafficCartons counted, photographed and reported by place
AfterGone when the lights changeCarried, seen by others, and the QR code still works
FeelingAdvertisingA brand that gave water when it was needed

How it works

From your brief to water in hand

  1. 01

    Choose places and dates

    Tell us who you want to reach. We suggest places with the right crowd, from a railway station on a Monday morning to a marathon finish line, and arrange permissions with the venue.

  2. 02

    Design the carton

    Your logo and line on the front, a message or offer on the back, and a QR code that opens your page. We check the artwork with you before printing.

  3. 03

    We pack and hand out

    Sealed drinking water from licensed packers, handed out free by our team in Jal4All colours. Nobody pays for the water, ever.

  4. 04

    You see the proof

    A private campaign page fills up as the drive happens: places, dates, cartons handed out, photos and QR scans.

Where water goes

Where people wait, walk and gather

We hand out water only with the permission of the venue, the organiser or the local authority.

Railway stations and bus stands

Commuters and travellers, morning to night, with long waits and little free water.

Temples, yatras and melas

Pilgrim queues in the heat, festival days and the Kumbh season at Nashik and Trimbakeshwar.

Marathons and sports events

Runners, riders and crowds who need water at the start, along the route and at the finish.

Concerts, festivals and expos

Large, young audiences in one place for hours, phones out and photos shared.

Hospital OPD queues

Patients and families waiting for hours. Water here is remembered.

Markets and city centres

Shoppers, traders and delivery riders in the busiest parts of town.

Colleges and campuses

Students at fests, exams and admissions season. The next generation of customers.

Heatwave relief points

Free water on the hottest days, where people work and travel outdoors.

Impact

Every carton accounted for

Public trust is earned in public. Every drive and every project goes into an open log with the place, the date, the count and photos.

See the impact log

The log starts with our first drive.

Our first distribution drives are being planned. Each one will appear here with the place, the date, the number of cartons and photos. No estimates, no rounding up.

Beyond the carton

Water as infrastructure, not a one-day gift

A carton solves today's thirst. Wells, pumps, storage, revived ponds and drinking water points solve it for years. That is the work of the Jal4All Foundation, which executes CSR water projects for companies.

CSR water projects The Foundation
  • Drinking water points
  • Wells and borewells
  • Pumps
  • Pond and tank revival
  • Water storage
  • Free water at the right time

What we hold ourselves to

Four rules we do not bend

01

Water stays free

The public never pays. Sponsors and partners fund the water; it is never sold at a Jal4All point.

02

Sealed and safe

Only sealed packaged drinking water, packed by licensed manufacturers, handed out well within its best-before date.

03

Counted, not estimated

We report cartons handed out, places and dates, with photos. No "people reached" guesses, no rounding up.

04

Brands with dignity

The water is the hero. Branding is clear and generous, never a hard sell at someone's moment of thirst.

Where we are going

Starting in India. Built to travel.

Hot cities, crowded public places and brands looking for a better way to be seen are not unique to India. We start at home and grow city by city.

  1. Starting now

    India

    Based in Nashik. Drives and CSR projects anywhere partners want them.

  2. Next

    Dubai, UAE

    Sponsored free water for one of the hottest cities in the world. Brands and organisers can register interest now.

  3. Later

    Growth markets

    Cities such as Jakarta and Lagos, where local brands are growing fast and free water in public places is scarce.

Insights

Thinking about free water

All insights

Ideas

Free drinking water is public infrastructure

Roads, street lights and public toilets are things a city simply provides. Safe drinking water in public places has slipped out of that list. Here is why it belongs back in, and how Jal4All works on it.

Read

For brands

A hoarding gets a glance. Water gets held.

What a brand actually gets when it puts its name on free drinking water instead of another hoarding, and how to judge whether it worked.

Read

CSR

CSR for drinking water in India: what the rules allow

Safe drinking water is named in Schedule VII of the Companies Act. A plain-language guide to what counts, how projects are implemented, and where sponsorship stops being CSR.

Read

Questions

Good to know

All questions
What is Jal4All?

Jal4All makes free drinking water available where people need it. Brands sponsor sealed water cartons that are handed out free in busy public places, and CSR partners fund water infrastructure such as wells, pumps, storage and drinking water points.

Is the water really free?

Yes. The public never pays for Jal4All water. It is paid for by sponsors and partners.

Who pays for it?

Brands that want to be seen giving water where their customers are, and companies that fund water projects as part of their CSR. The two are kept separate.

Is sponsored water CSR?

No. A carton with your brand on it gives your brand visibility, so it is a marketing activity. India's CSR rules exclude sponsorship for marketing benefit. CSR water projects are a separate track without brand promotion.

Is Jal4All a charity?

Jal4All is a company that runs water visibility campaigns for brands. Its not-for-profit arm, the Jal4All Foundation, partners with companies on CSR: it receives CSR funds and executes water projects end to end.

Put free water where your customers are

Tell us the places, the dates and who you want to reach. We will come back with a plan.

Talk to us Host water at your venue