Jal4All ·
Outdoor advertising in India is built on one idea: be where people are. Hoardings at signals, panels at stations, branding at events. It works, but it asks for very little from the person walking past, and it gives them nothing back.
Sponsored water flips that. Your brand is on a sealed carton of drinking water that someone is handed, free, at the moment they need it.
What changes for the brand
Attention. A hoarding gets a glance from a moving vehicle. A water carton is held in the hand for as long as it takes to drink, and often carried afterwards.
Context. People remember who helped them when they were thirsty in a queue, at a marathon finish or on a hot platform. That is a very different memory from "an ad I passed".
Choice of audience. You choose the places and the days: a railway station on weekday mornings for commuters, a college fest for students, a temple festival for families, a hospital OPD queue for a healthcare brand.
Proof. Instead of estimated traffic, you get a count of cartons handed out by place and date, photos and short videos from the drive, and scans of the QR code printed on the carton.
What goes on the carton
The front carries your logo and a line, next to the Jal4All "Free drinking water" mark. The back can hold a message, a store address or an offer. A QR code opens your page or offer through a Jal4All link, so scans can be counted. The side keeps the water details that packaged drinking water must carry.
We follow the ASCI code for advertising, and we do not run political campaigns or tobacco, alcohol or surrogate ads.
How to judge it
Set the goal before the drive: footfall to a nearby store, scans of an offer, sign-ups, or simply being the brand people saw doing something useful at a festival. Then look at what the campaign page shows: places, cartons, photos and scans. Repeat what worked.
Is it CSR?
No. A carton with your brand on it promotes your brand, so it is a marketing activity, and India's CSR rules exclude sponsorship done for marketing benefit. If you want to fund water as CSR, the Jal4All Foundation executes CSR water projects, kept separate from brand campaigns.