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FAQ

Questions, answered plainly

About free water, sponsored cartons, CSR projects, the Jal4All Foundation and where we work.

About Jal4All

What is Jal4All?

Jal4All makes free drinking water available where people need it. Brands sponsor sealed water cartons that are handed out free in busy public places, and CSR partners fund water infrastructure such as wells, pumps, storage and drinking water points.

Is the water really free?

Yes. The public never pays for Jal4All water. It is paid for by sponsors and partners.

Who pays for it?

Brands that want to be seen giving water where their customers are, and companies that fund water projects as part of their CSR. The two are kept separate.

Is sponsored water CSR?

No. A carton with your brand on it gives your brand visibility, so it is a marketing activity. India's CSR rules exclude sponsorship for marketing benefit. CSR water projects are a separate track without brand promotion.

Is Jal4All a charity?

Jal4All is a company that runs water visibility campaigns for brands. Its not-for-profit arm, the Jal4All Foundation, partners with companies on CSR: it receives CSR funds and executes water projects end to end.

Who executes our CSR water project?

The Jal4All Foundation does, with its own team on the ground: planning, permissions, vendors and contractors, quality checks, handover, reporting and the utilisation certificate.

Where do you work?

We are based in Nashik, Maharashtra, and plan drives and projects across India with partners who want them. Dubai is next: we are preparing to bring sponsored free water to the UAE.

Can you run a campaign in Dubai or outside India?

Dubai is our next city, and we plan to grow into markets such as Southeast Asia and Africa after that. If you are a brand or event organiser outside India, tell us what you have in mind and we will be in touch as we set up there.

What happens to the empty cartons?

We place collection bins at our drives and aim to send used cartons for recycling.

Can I host free water at my temple, hospital or event?

Yes. Tell us about the place, the crowd and the days. If it is a good fit, we look for a sponsor or partner to fund it.

For brands

Is this advertising or CSR?

Brand sponsorship is advertising: you get visibility, and it is billed as a marketing service. If you want a CSR programme, that is a separate track with no brand promotion on the water. See our CSR page.

Can we choose where the water is handed out?

Yes. You choose the city, the kind of place and the dates. We suggest specific spots, arrange permission with the venue or organiser, and confirm the plan with you before the drive.

What can we print on the carton?

Your logo, a line, a message or offer on the back, and a QR code. We check the artwork with you before anything is printed.

How do we know the water was actually handed out?

Every drive is logged with the place, date and cartons, with photos and short videos, on a private campaign page. QR scans are counted too.

Is the water safe?

We hand out only sealed packaged drinking water, packed by licensed manufacturers, with the batch and best-before details printed on every pack.

How much does it cost?

It depends on the number of cartons, the places and the design. Tell us what you have in mind and we will send a proposal.

Still have a question?

Write to us and a person will reply within two working days.